Who are we?

Established in 2010, Mischief started off as a small, locally owned store in Jacksonville, Florida. From the start, our founder and owner, Jay, refused to sacrifice his personal taste and artistic point of view to fit the norm. Even now, he does not sacrifice his image of urban street wear to satisfy traditionalists. He has dedicated his whole life to fashion and personally vouches for each piece he sells. Jay has been at the forefront of fashion, pioneering new looks and creating fashion trends for Gen Y. Look around to find a look meant just for you!